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Equity Residential purchased Portside Towers in 2019. A group of renters in the U.S. say their landlords are using software to deliver inflated rent hikes. Renters told CNBC they discovered how revenue management software is used in real estate after reading a 2022 ProPublica investigation. Equity Residential investor materials show that the company started to experiment with Lease Rent Options between 2005 and 2008. Equity Residential and other defendant landlords declined to comment on ongoing RealPage litigation.
Persons: RealPage, District of Columbia Brian Schwalb, We've, Kevin Weller, There's, Jeffrey Roper, Thoma, Thoma Bravo, Harry Gural, Gural, we're, Mark Parrell Organizations: Washington , D.C, District of Columbia, CNBC, Equity Residential, Towers, World Trade, RealPage, U.S . Department of Justice, Equity, U.S, Thoma Bravo, U.S . Locations: Washington ,, RealPage, Jersey City , New Jersey, Portside, U.S, Miami, Van Ness, Jersey City, Atlanta, Austin , Texas, U.S . East
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe momentum is still very good in the rental business by in-large, says Equity Residential CEOCNBC's Diana Olick sits down with Mark Parrell, president and CEO at Equity Residential, to discuss the state of the apartment market as rents are easing and vacancies are rising.
Persons: CNBC's Diana Olick, Mark Parrell Organizations: Equity
Apartment landlords are getting squeezed by rising interest rates and insurance costs . interest rates and insurance . But some big US landlords were already waist-deep in labor-saving technologies of their own to ward off profit squeezes, like the ones many are facing today. On the supply side, the race has been on for some time to sell landlords on tech that works. In this case, landlords are adapting to today's higher interest rates from a time when borrowing costs were low and taking any pressure off operations, he said.
The slowdown is affecting Equity Residential's over 79,000 units and clouding building valuations. Earnings reports show that average rents across Equity Residential's 79,594-unit portfolio rose by an average of just 1.7% last quarter, down from the 2.8% and 3.1% upticks in the second and first quarters, respectively. Meanwhile, the data shows that rents in many Texas and Florida cities, as well as a couple of key New England cities, keep rising. Meanwhile, in Boston, a scarcity of housing supply helped drive rents up 5.9% — making it the second most-expensive city to be a renter nationally. The deceleration in rent growth nationally is welcome news for renters who have had to cough up increasingly large chunks of their paychecks each month to their landlords.
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